LA VIE EN ROSE,
BUT THE FUTURE IS

BLUE!

BLUE – LIKE THE OCEAN, AND LIKE OUR BEAUTIFUL PLANET SEEN FROM SPACE. IS THERE A BETTER SOURCE OF INSPIRATION?

 

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According to Gunter Pauli, a Belgian specialist in the new zero-waste economic model, nature and the cycle of life of the oceans are an inexhaustible source of inspiration for our businesses.

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Blue Economy

Unlike human activity, nature produces no waste. It recycles, absorbs, transforms and improves. This is exactly what led our compatriot to focus on the concept known as the Blue Economy.
4 billion years of R&D

Until now, humans have been trapped in the contrast of growth versus nature. It is a relationship that has led to overproduction, pollution, destruction and frantic exploitation of raw materials. And yet, nature is the greatest repository of knowledge on Earth capable of providing solutions for the future of the planet.

As scientist Idriss Aberkane says: “Nature is a library with 4 billion years’ worth of research and development behind it, and whose books we are destroying without opening and reading them. Let’s read rather than burn.” And the incredible thing about nature is that it is teeming with examples for us to follow – generating the most powerful organisms, using solar energy, consuming precisely what it needs, manufacturing without polluting, recycling everything and respecting diversity. It is a model for inspiration through biomimicry.

Did you know that bloodworms carry a unique form of haemoglobin for manufacturing a substitute for human blood in the event of transplants?

The key to the future

The idea is to observe and copy nature, focusing on products and technologies that are powerful, sustainable and non-polluting. The Blue Economy is the application of biomimicry to the economy and industry.

We just need to bow down respectfully before Mother Nature so she can reveal her potential. Did you know that bloodworms carry a unique form of haemoglobin for manufacturing a substitute for human blood in the event of transplants? Or that mussels are a source of byssus, the strongest glue in the world? Or that the popular application Waze was inspired by the circulation of ants who, by their perfect management of speed and traffic, never run into a traffic jam in the anthill? And let’s not forget the millions of diatoms of phytoplankton floating on the surface of the seas that have the potential of microchips… But for the moment we will spare you from tasting caviar made from cardboard recycled in earthworm compost. Let’s just listen to nature. She can save us.

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