Jon Iwata

Executive Fellow, Yale School of Management
IBM Senior Advisor


Jon Iwata is former IBM Senior Vice President and Chief Brand Officer and now an Executive Fellow at Yale School of Management. He received this appointment upon his retirement from IBM in 2018, capping a 34-year career with the company.

As IBM’s marketing leader, he led the digital transformation of his organization. The global marketing team adopted agile and design methods and implemented a modern technology stack and performance marketing practices.

Jon is Chairman of the Board of Trustees of Cooper Hewitt, Smithsonian Design Museum, and a director of the Ladies Professional Golf Association. He is an inductee of the B2B Hall of Fame, the Marketing Hall of Fame, the CMO Club Hall of Fame and the Page Society Hall of Fame, which honors lifetime achievement in business communications. He was named a Brand Genius by AdWeek in 2017. Jon holds a B.A. from the School of Journalism and Mass Communications at San Jose State University.

He is co-inventor of a U.S. patent for nanotechnology for semiconductor design and fabrication.